The “hidden” cost of buying online

Buying online

Buying online certainly has it’s advantages, but when it comes to certain products the disadvantages and risks outweigh the benefits. Cameras, lenses and the likes fall under this umbrella. There are several reasons for you to be extra careful with the parting of your money online. Mainly, the major risk is associated with products known as ‘grey imports’. If you are not familiar with the term, grey imports are products which were imported into our region, but were not meant to be sold in our region. To give you an example, a camera made for the US market imported into Malta … Read the full article

Why my Instagram photos ROCK

Instagram photos

Instagram is a funny little platform. It is designed for one to upload photos solely via mobile, yet the platform favours photos of a certain standard. The best-performing Instagrammers have feeds curated to perfection. Certainly, there is little mobile phone photography going on over there! When it comes to my Instagram feed, I myself use my mobile phone sparingly. To be precise, I only use it on the very rare occasions when I do not have my camera in my bag. So, why do I use my camera, and not my phone? I have the Apple iPhone 6 Plus, which … Read the full article

Avantech Limited awarded Canon’s Platinum Partner status

Platinum Partner

We are proud to have been awarded Platinum Partner status by Canon in recognition of our expertise in document solutions and software. Platinum Partner status is reserved for partners who demonstrate sustained innovation, advanced product skills and business growth year on year. Managing Director Nick Camilleri says, “Such high level competency recognition from global technology leader Canon is a great testimonial to the efforts of every one of our staff and an acknowledgement of our ability to deliver. Platinum status has been awarded to only 6 companies throughout central and eastern europe region and we are proud to be classed … Read the full article

Chroma Optimizer

Chroma Optimizer

Inkjet printers have been used to produce photographic prints for quite some time now and, while there have been a lot of technological advancements, this one probably takes the cake. What is Chroma Optimizer? It is a clear coating which is applied onto prints when using the latest range of Canon professional photo printers. This coating creates images with deep black density and prevents bronzing and gloss differential, which have been ever-present in inkjet printing. These properties make it an invaluable tool in achieving the look you want for your prints. Bronzing As mentioned above, bronzing is a phenomenon which … Read the full article

Taking care of your camera – Part 5

Camera lens condensation

You bought your lens.  Now what? Just like spectacle lenses, camera lenses are fragile and subject to scratches, dents, cracks and other kind of damages. When buying your lens make sure you also buy a protective filter for it to serve as a shield. This filter will protect the lens against unpleasant experiences, thereby saving you a substantial repair bill, or worse – irreversible damage. More than just protection. Filters also help enhance images and give different effects to your final result. There are a number of different filters, the most popular being: Polarising filter Helps you increase colour saturation and reduces … Read the full article